Tech Hiring Made Crystal Clear · chapter 2: The Full Stack Hiring Funnel
The Full Stack Hiring Funnel (the author's framework)
2026-09-01
Ten stages read clockwise around the ring, in three zones: TOFU (attraction), MOFU (your process), BOFU (keep and grow). The dashed arrows are what makes it a loop: advocacy and content flow from BOFU back into TOFU, and a respectful rejection returns the candidate to Awareness instead of losing them. Chapters 6, 8, 12, and 13 each zoom into a piece of this drawing, so dog-ear this page.
Below: the paragraph from the book that builds this idea, then the diagram itself (Figure 2.1), and a recap. About a minute of reading.
Applied to hiring, the three zones hold ten stages, and one drawing shows the entire book. Figure 2.1 is the anchor diagram: Chapters 6, 8, 12, and 13 each zoom into a piece of it, so it is worth a slow minute now. Read the ring clockwise from the top.
Recap
- The idea: Ten stages read clockwise around the ring, in three zones: TOFU (attraction), MOFU (your process), BOFU (keep and grow).
- The picture: Figure 2.1, from chapter 2 ("The Full Stack Hiring Funnel") of Tech Hiring Made Crystal Clear.
- Go deeper: the chapter builds this step by step, with recipes and sources at the end.
This diagram is one of many in Tech Hiring Made Crystal Clear.
Every chapter opens with the gist, draws the hard ideas, and ends with recipes and sources.
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